Before telling the ways to get your blog killed, it is necessary to know what is a healthy blog? To make it simple in few words, a healthy blog is a blog that has some quality authority in its niche and has an increasing number of daily visits. Increasing blog traffic is a sign of success and when it starts decreasing, it becomes a good reason for bloggers to panic. Blog traffic, in short, is an indicator of your blog’s overall health and determines whether a blog is living or dead.
Before beginning this post, I would like to mention that this list started out as “5 Ways to Get Your Blog Traffic Killed” and then became “6 Ways to Get Your Blog Traffic Killed” and finally I forced myself to stop at “12 Ways to Get Your Blog Traffic Killed”.
12 Ways to Get Your Blog Traffic Killed
1. Infrequent and erratic posts
Going on a posting frenzy and then waiting for another season, is a surefire way to kill your blog traffic. Posting two or three posts per day and then taking a break for a week or so will make your readers sick. Be it the blog visitors or the search engines, they prefer to see content published on a predictable schedule. To avoid this blog killer, you need to make a commitment to post at least once a week to your blog.
2. Writing blog posts that are ‘out of track‘
A while ago, I subscribed to a SEO blog (which I wouldn’t like to mention here). The reason why I subscribed it was to get latest SEO techniques but after a week of launch, I found that instead of giving SEO techniques, it started focusing on making money online and building good blogs. It’s not that I am not interested in ‘making money online’ and ‘building good blog’ topics but that is not what I subscribed the blog for. Your blog readers have some expectations when they subscribe to your blog. You read a blog because you like its niche. If you do not get that what you prefer, your feelings expressed in a word would be – “Damn!!”
3. Behaving like a TROLL
Troll, in literature, means an obnoxious creature who is dedicated to achieve evil ends. On internet, a ‘Troll’ is a person who posts some content with the aim of stirring up some sort of trouble. The goal of a troll is to stir up a trouble period. Some bloggers, especially new, think that troll like behaviour will bring them readers. Well, it is true that this behaviour can bring in some traffic but the people that come to your blog by your troll like behaviour last as long as you can keep on continuing your shredding activities. In short, this way of driving traffic sucks.
4. You do not understand the value of 10
While this might sound to you a bit odd, but 10 seconds is all that it takes to make a first impression of your blog on your reader. 10 seconds is the time it takes for a visitor to decide whether or not he is going to hang out and read a little more. Too many of plugins, many poorly bloated images or a poorly coded theme can waste that important time and you may lose visitors.
5. Keywords are not your attention seekers
If you ask an A-List blogger that from where he gets most of its blog visitors, he would most probably say – ‘from search engines’. Search engines provide a constant and stable source of visitors to a blog. If you rank high in organic searches, you will be definitely getting good number of visitors.
6. You are not commenting on other blogs
Making pithy and relevant comments on other blogs in your niche is a quick and nice way to boost your blog traffic. Now here is an important point I would like to add. I have told many bloggers to comment on other blogs in their niche and some complaint that they are not seeing any increase in their traffic through commenting. If you are seeing the same results, do make sure to review the comments you are making and/or the blog(s) where you are making comments.
7. You are commenting on Wrong Blogs
I had a friend who repeatedly commented on a blog what he assumed to be a popular one. I have no idea why he thought this blog was popular because the blog had an alexa rank in a range of six millions and had n/a pagerank. OK – I do know why he thought it to be popular. The fact that the owner of the blog was a published author and had a popular book to his name; made my friend feel that the blog was a popular blog. This example is here to understand that you must see that the blog where you are commenting is really that popular and effective to drive traffic to your blog; or else you will be communicating with a blog author who is ‘checked out’ with blogging.
8. You are saving Outgoing Links
While many bloggers think that linking to a page may hurt SEO, you will hurt your readers if you do not give link to relevant pages. Suppose you were reading about a software and after a full 400 words reading you did not even find a link to download or buy the software, wouldn’t that hurt? It will definitely. Likewise, if you do not give out links to relevant pages, your blog readers will find your blogging hard to accept.
9. You are not using Images
If you are blogging without images, you are killing your traffic. I have a friend that owns a blog and the biggest mistake he is doing is not to use images. Before you start argumenting on this topic, let me make clear that I am not talking about bloated images that take much time to load and make your blog heavy-loading. I am talking about professionally developed/created and properly sized images for use on your blog. It is to be remembered that the phrase - “a picture is worth a thousand words” is nowhere more relevant than on the web.
10. You are not plugged in
Let’s face facts –there are some occasions where you must definitely blog about breaking news in your niche. If your blog’s niche is ‘blogging news’ and you are not blogging about World Blogging Expo; it surely means that you are not plugged in. You can be plugged-in by consulting to other blogs in your niche and getting alerts from news.
11. You are not promoting your blog (Blog Marketing)
Your blog is just like any other “product” or “business” and it needs promotion. If you’ve got a blog and you want more traffic (a.k.a. “customers”) you’re going to have to learn to market your blog. Remember, marketing is simply communicating with potential customers (a.k.a. readers) that you’ve got something that they want or need. Yes, marketing is really that simple. If you prefer “spreading the word” to the term “marketing”; then feel free to think of it in those terms. However, ‘marketing’ is NOT a dirty word… it’s just gotten that reputation because of marketers making the mistake of telling just about their product- their product and their product again. When you view marketing your blog as simply a way of letting other people know you’ve got a nice place to hang out and share information on a subject they like, then marketing doesn’t seem quite so “horrid” anymore - does it?
12. It’s all about ME-ME-ME
Now this is what I think as one of the finest traffic killer. You must know, agree and understand – ‘narcissistic rants don’t play well anywhere in social media’. Whether it is blogging or any other social media component, if you find that all you can talk about is ME-ME-ME; then you can expect to get your blog killed quickly.
The 1,336 words you read above completed the “12 Ways to Get Your Blog Traffic Killed” topic. I could have easily made it “1001 Ways to Get Your Blog Traffic Killed” if I would have not stopped myself. But then again, the one of the great things about blogs is the ability to engage your readers in actual two way conversation.
What would you add to the list of “Ways to Get Your Blog Traffic Killed”?